The Blog

A public relations company is basically a commercial service business, usually hired to formulate, create and manage promotional messages for a particular client, on behalf of that client, in order to change the public's attitude toward that product or service by affecting their emotions. It can...

What exactly is public relations? Public relations is a multi-faceted field. In its essence, it is the promotion and dissemination of information about a firm, company, or product to increase sales. Public relations specialists create a business's image both online and in the media. There are...

A PR firm is an independent contractor from the company that provides a third-party perspective on the company's products, services or business. Typical PR firms offer services that include writing press releases, designing marketing campaigns, advertising and public relations, and networking...